Cocoa is a fatty bean obtained from the plant, Theobroma cocoa. This plant seed is dried and fermented, and subsequently processed further to extract cocoa powder, cocoa oil, cocoa butter, cocoa liqueur and other solids. The demand for cocoa is set to increase due to its use in chocolate, primarily. However, note that Cocoa beans are not only demanded for their unique flavor, but also because they are known to have high flavonoid concentrations, which are known to be beneficial to people with cardiovascular problems.
As per TMRR, the market would grow at a sturdy growth rate, compounded annually, pushing forward lucrative growth opportunities for market players. Another outcome into which the growth would translate to is a higher valuation of the global cocoa market.
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Global Cocoa Market: Notable Developments
Major players in the cocoa market are inclined towards sustainability and certification for their cocoa products. Players’ focus on new product development for portfolio diversification and tapping into new consumer bases has also been noted in the past. Certain examples of the same are cited below:
- In October 2016, Blommer Chocolate Company, U.S., announced its plan to procure only certified cocoa from 2020 onwards in order to adhere to cocoa industry standards. In December 2015, Nestlé U.K. & Ireland announced their plans to use only certified sustainable cocoa to improve product quality of chocolate-based products from January 2016 onwards.
- In September 2015, Ghana’s Cocoa Research Institute introduced a new variety of cocoa with new fine flavors, including floral, fruit, herbal, wood nuts and caramelized notes with chocolate bases. These new flavors are set to increase demand in this market, given people's preferences for new flavors.
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