Inclusions are added to the standard mix, mainly for health aspects. Various formulations unveiled by players in the food inclusions market are aiming at striking out a balance between indulgence and health. During the initial period of the outbreak COVID-19 pandemic, emerging food habits have steered consumers’ interest in food that promotes health and wellbeing. This has also impacted ingredients manufactures and food producers to try new food inclusions.
A major trend that has influenced the course of the food inclusions market is trend of clean label and natural foods. This is particularly pertinent to snack and bakery products. The growing purchase of clean-label foods and beverages is a key driver for food inclusions market. Inclusions that combine nutrition, taste, and texture are gaining popularity in the food inclusions market. In particular, nuts and chocolates are attracting interest of manufacturers to drive innovations in the snacking industry. They are increasingly being incorporated in snacking and bakery products.
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Rise in demand for clean labelling in snacks and baked goods has opened a new avenue for ingredient manufacturers in the food inclusions market. The trend is fueled by growing focus of consumers worldwide on the health as well as taste of snacks across demographics. A growing number of food manufacturers are keen on inclusions that are high on protein and low on calorie, in order to cater to calorie-conscious population. Innovations in products in the food inclusion market have taken consumer expectations to a new level, increasingly influencing the evolution trajectories.
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