Middle East and Africa Infant Nutrition Market Scope, Segmentation, Development and Opportunities with Forecast 2025
Infant nutrition refers to the additional diet that is exclusively provided to infants, like various type of milk formulas. Infant nutrition typically comprises of dried and prepared food, specialty baby milk, follow-on milk, growing milk and infant milk. In the last decade, there has been a growing population of young working mothers, which has been one of the primary factors for the growth of this Middle East and Africa infant nutrition market. According to the International Labor Organization, by 2017, female population participation above the age of 15, was 48.67%, which was marginally lower from 48.78% in 2015.
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Typically, the target population of infant food products is the 1-4 year age group, which is rapidly growing. This population base prevalent in different regional markets has a competitive advantage over the booming infant food industry in the Middle East and Africa. Additionally, parents in this region are growing aware regarding the use and benefits of baby food. The changing workforce dynamics are leading to increasing participation of women, resulting in time constraints with regard to feeding. This had led to wider adoption of infant food, due to its convenience and packaging. Thus, the region is witnessing a surge in the uptake of infant nutrition on account of their children’s nutritional requirements, and rising disposable incomes.
The high consumer base, rising economy, and high birth rate are expected to contribute heavily to the growing Middle East and Africa infant nutrition market in the years to come.
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