Rising demand for food fortification along with increasingly popularity of fortified custom premixes worldwide is a key factor behind the growth of food premix market. In the recent past, demand for food fortification has increased due to high incidence of micronutrient deficiency disorders globally, and insufficient micronutrients in food are related to severe forms of malnutrition. Wheat, flour, sugar, maize, and vegetable oils are some foods that are commonly fortified with vitamins and minerals for health reasons.
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Demand for nutrient premixes for infant foods is also on the rise, which is a strong growth driver of food premix market. Rising demand for nutritionally fortified infant formula and baby foods is likely to positively impact the food premix market in the future. Fortification of infant formula involves adding iron and vitamin D for babies that are not breastfed. Docosahexaenoic acid and arachidonic acid are some other ingredients added to infant formula along with iron and vitamins.
High incidence of iron deficiency among preschoolers and school-going children that leads to anemia which needs to be corrected using fortified food. Point-of-use food fortification with micronutrient powders is usually recommended for pediatric anemia.
Food premix is mainly available in two forms – powder and liquid. Of the two, powdered premixes find higher demand. Some of the key food premix ingredients are vitamins, amino acids, minerals, nucleotides, and others (botanicals). Vitamins find maximum applications over other food premix ingredients. Key applications of food premix include baby food, dietary supplements, food & beverages, pharma OTC drugs, and nutritional improvement programs. Food premix are consumed to serve to boost physiological and anatomical functions such as bone health, weight management, immunity, vision health, digestion, heart health, brain health, energy, and others.
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