Artificial sweeteners form a type of food additives produced synthetically that act as a substitute to sugar. Over past few decades, artificial sweetener has generated wide-ranging interest among the global population seeking to cut down on their calorie consumption significantly. This has been increasingly motivated by the need to either combat obesity or to manage diabetes. The rising prevalence of diabetes as a lifestyle disease in worldwide population has led the demand for artificial sweeteners to gain immense traction in recent years. In developed nations, the uptake of these additives in the food and beverages industry has gained widespread momentum. Especially in the U.S., their use is being promoted by the American Diabetes Association (ADA) and the American Heart Association (AHA). These U.S. organizations are considering the use of artificial sweeteners to have beneficial effects in countering the various risk factors of heart diseases and conditions of metabolic syndrome, in addition to managing diabetes. Furthermore, the rising number of FDA approvals for artificial sweeteners has provide a robust framework for the growth of the market.
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The smart use of artificial sweeteners has gained popularity among health-conscious population in developing and developed nations. A growing number of people affected with obesity and debilitating effect it has on the routine activities has turned toward artificial sweeteners. However, several health organizations have cautioned people who prefer artificial sweeteners over sugar not to offset the benefits by consuiming others sources of calorie. Another factor that may play caveat is the rising popularity of natural plant-based sweeteners, notably stevia, in emerging economies. Furthermore, the change of taste the addition of artificial sweeteners may bring puts some consumers away from their use. In addition, analysts find their routine use to have a detrimental effect on the food habits as the consumers shun healthy foods consisting of vegetable and fruits.
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